How To Optimize a Blog for Search Engines

A great way to get ranked in organic search is blogging. Blogs that implement On-Page SEO are more successful. If you are new to the SEO game, it may be time that you find a Search Engine Optimization firm that can help you get started. Volacci is the leading Drupal SEO company and very passionate about your online success.

Statistics show that 85% of people clicking on search results are following links that occurred organically. This doesn’t mean that Herbal Essence is making a huge comeback. What it does mean is that in today’s recessionary environment, no one can afford to take a passive approach to online optimization. Organic search traffic is a very large opportunity for search engine marketing and optimization utilities, but how do companies or people get found in this legitimate pool of thousands? A great way to get there is blogging.

Blogging isn’t as unprofessional as its stigmata once insinuated. The reality between blogs and web pages is blurring quickly. Blogs now have higher engagement and conversion rates than what you would consider traditional websites. But we all know how the second verse of this song goes, it all depends upon the relevance of your content, in order to be successful in the search rankings. You still need to implement all the On-Page SEO tactics that any full-blown SEO campaign will require: keyword optimization in copy, title tags, meta tags, etc. without stuffing it full of redundancy.

In Search Engine Optimization, your blog title is critical. Common sense tells us that if there are search engine spiders crawling your page to find out what it’s about, most likely they are going to begin with the title. Put the keywords and phrases that you are targeting in your blog titles.

Blogging is ideal for SEO because it gives you an unlimited palate to put tons of content on a page. But be sure to stay on topic and don’t over-saturate. You want to use your keywords, but only to the extent that it sounds natural. Roughly five percent of your word count should be keywords or phrases. Know the competitiveness of your keywords. It is strategically smart to target terms that have less than 2 million competing pages, otherwise you will be lost at sea.

There is no such thing as too much content. You should be posting a blog almost everyday, in order to keep your site fresh and your readers coming back for more. Blog volume is critical. If you are a large company that is targeting tons of traffic, than you should be blogging everyday. If you are smaller and can only handle so much business, than blog only a few times a week.

In business, engagement creates leads. If your blog can be engaging, you will find that your conversion rates will increase accordingly. If you are not creating dialogue around your blog posts, then you are not focusing on conversions, just ideal conversation. If you are getting paid to talk, then more power to you. But most people who talk a lot at work are called sales personnel.

If you are new to the SEO game, it may be time that you find a Search Engine Optimization firm that can help you get started. Volacci is the leading Drupal SEO company and very passionate about your online success. By the end of your contract you will have at least as much additional business from your web site as you spend on our services... or we'll work for free until you do.

by: Ethan Luke


Source:
http://www.articlecity.com/articles/web_design_and_development/article_1692.shtml

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Social Bookmarking For Blog Advertising

by: Anil Vij

In the fast pace of the web world you can’t afford to ignore any single technique that will ensure visitors to your blog. The trends of leaving your bookmarks on social bookmarking sites are not very common.

Even though, there aren’t many such sites and social bookmarking is not a wildly practiced method, it sure lets you have some volume of traffic which will count a lot with the search engines. However, social bookmarking sites are getting popular at a steady pace and it is always better to be with the early birds to reap the benefits at a later stage.

Displaying the bookmarks of your blogs on these sites will give you the same advantages as placing them on any other directory. Quality traffic! As I had mentioned earlier, the trend is picking up, but at a snail’s pace. This in effect means that the numbers of social bookmarking sites are also much less in comparison to other directories that can be classified to a particular group.

The minority nature of these sites will naturally have an impact on the results for your submissions. It takes more time to bring in results than submitting to other forms of web directories like a blog or an e-com site. But the targeted audience may be unique being in a minority who might not have had an opportunity to come to know of your blog from other sources.

Social bookmarking sites lack some of the features that you have enjoyed on other websites. You cannot identify your visitors. And mind you, there is a marked difference between social book marking sites and social networking sites like facebook or twitter. Here you will not be able to get acquainted with users.

There is a simple enough reason why they are not in very popular use by SEOs. Since the concept is only catching up, there are only very few such sites. But do not let their sheer numbers or the lack of it give you an eye wash. There are over a dozen social bookmarking sites that are in great demand.

Of course, as is in the case of any other web page, you need to adhere to their norms for placing the bookmarks of your blog. There is no unique parameter to be kept in mind for the submission. Each has its own guidelines which are simple enough to be followed to the letter and submit your bookmark successfully.


Source:
http://www.articlecity.com/articles/site_promotion/article_1871.shtml

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