How To Optimize a Blog for Search Engines

A great way to get ranked in organic search is blogging. Blogs that implement On-Page SEO are more successful. If you are new to the SEO game, it may be time that you find a Search Engine Optimization firm that can help you get started. Volacci is the leading Drupal SEO company and very passionate about your online success.

Statistics show that 85% of people clicking on search results are following links that occurred organically. This doesn’t mean that Herbal Essence is making a huge comeback. What it does mean is that in today’s recessionary environment, no one can afford to take a passive approach to online optimization. Organic search traffic is a very large opportunity for search engine marketing and optimization utilities, but how do companies or people get found in this legitimate pool of thousands? A great way to get there is blogging.

Blogging isn’t as unprofessional as its stigmata once insinuated. The reality between blogs and web pages is blurring quickly. Blogs now have higher engagement and conversion rates than what you would consider traditional websites. But we all know how the second verse of this song goes, it all depends upon the relevance of your content, in order to be successful in the search rankings. You still need to implement all the On-Page SEO tactics that any full-blown SEO campaign will require: keyword optimization in copy, title tags, meta tags, etc. without stuffing it full of redundancy.

In Search Engine Optimization, your blog title is critical. Common sense tells us that if there are search engine spiders crawling your page to find out what it’s about, most likely they are going to begin with the title. Put the keywords and phrases that you are targeting in your blog titles.

Blogging is ideal for SEO because it gives you an unlimited palate to put tons of content on a page. But be sure to stay on topic and don’t over-saturate. You want to use your keywords, but only to the extent that it sounds natural. Roughly five percent of your word count should be keywords or phrases. Know the competitiveness of your keywords. It is strategically smart to target terms that have less than 2 million competing pages, otherwise you will be lost at sea.

There is no such thing as too much content. You should be posting a blog almost everyday, in order to keep your site fresh and your readers coming back for more. Blog volume is critical. If you are a large company that is targeting tons of traffic, than you should be blogging everyday. If you are smaller and can only handle so much business, than blog only a few times a week.

In business, engagement creates leads. If your blog can be engaging, you will find that your conversion rates will increase accordingly. If you are not creating dialogue around your blog posts, then you are not focusing on conversions, just ideal conversation. If you are getting paid to talk, then more power to you. But most people who talk a lot at work are called sales personnel.

If you are new to the SEO game, it may be time that you find a Search Engine Optimization firm that can help you get started. Volacci is the leading Drupal SEO company and very passionate about your online success. By the end of your contract you will have at least as much additional business from your web site as you spend on our services... or we'll work for free until you do.

by: Ethan Luke


Source:
http://www.articlecity.com/articles/web_design_and_development/article_1692.shtml

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The interesting blogs online

If you are thinking to create a blog, whether for business or for pleasure, you need to know some tips that could help you get through and make your blog one of the interesting blogs online.

Here’s how:

1. Consider your audience

Even if your blog is generally personal, still, it would be better to consider the minds of your readers. You have to think of something that would interest them.

After all, most of the reasons of people who write blogs are not at all confined to their own personal motives. Most of them would love to be “heard” (or read) and would love to be known, in some way or another, even for just a minute. Hence, it is very important to come with a write up that everybody can understand, not necessarily that these people can relate to it but they can understand it.

2. Pictures speaks a thousand words

To make your blogging worth the browsing effort of your readers, it would be extremely nice if you will put some pictures in it. It does not necessarily mean you have to place a picture of yourself. Any photographs will do as long as it does not pose danger or insult to anyone who will be reading your blog.

3. Make constructive and beneficial blogs

Even if you are free to write anything you wan to say to the world, still, it would be better to create some write-ups that would be beneficial to your readers.

After all, its information technology that you have there so better be inclined to provide information rather than sheer quirky entertainment.

4. Avoid making multifaceted and complicated blogs

In order to have an interesting blogs, try not to use some highly technical and highfalutin words. After all, it is not a science discourse or a debate that you are making, so better stick to simple facts and short blogs.

Bear in mind that most people who use the Internet usually do more scanning than scrutinizing each site word for word. Therefore, it would be better to come with blogs that will not bore your readers just because you have these lengthy articles.

5. Make it interactive

As much as possible and if your capacity will allow it, make your blog interactive. Yu can do this by placing some video or audio clips in your blog.

You can even place an area for comments or for some feedbacks. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home in your blog site.

Indeed, blogs are not created just for the mere fun of it. It also has its own purpose in the world of the Internet.

Therefore, for people who wish to harness their craft, as far as writing is concerned, blogs are the best way to do it.

As they say, blogging is the contemporary term of creative and commercial writing.


Source:
http://www.articlecity.com/articles/computers_and_internet/article_4707.shtml

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